This last one gets me because in class we had a few clever names that were do to with risk and chance but the tutors kept saying, yeah but is it yum, does that sound yum. Quite honestly a lot of brands don't sound yum. Tim Tam...what does that mean, why would I want to eat Tim.
It's just really hard to fit it all in and try and do a brand that sounds yum, like why is mudhouse wine a thing, that doesn't sound delicious, but the flavours do. So what's the key here.
Also confused whether the sub brand is supposed to describe the product like farmbake, right baked on a farm, urban bakery makes sense, but if something was madhouse and then associations with it, it would become a brand because of whats under the iceberg. So why does the brand name have to say all these things.
I am still exploring options, but can't come up with the packaging till I have the name so it's all very frustrating! I'm going to try and focus on it's point of difference being that it's fun and social and it brings your family and friends together and that's why you buy it.
Also we were going to go with box packaging but I really feel like that is too far away from farmbake if we are trying to take their audience. It needs to be in a bag still I think
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