Monday, 22 September 2014

Working Backwards

In class last week we realised we had missed a whole load of research that is probably very valuable, so we have split up that research to make it easier and then we are coming together for a meeting tomorrow to discuss how this research and insight into the brand will affect our packaging.

I am doing the 4 p's, positioning map, aspect to draw off and history
Hayley is doing the swot analysis, the competitors and existing target audience.

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