Preparing for Class

Today we went through our brand packaging and had a go at just creating a few ideas in Indesign and photoshop.

We also had a play around with the reverse brief and managed to complete the 4 p's, the competitors, the history, the positioning map and other useful information for our brand. We documented this in the workbook and discussed different questions for tomorrow such as:

-should we have a base biscuit with different roulette flavours or different flavoured biscuits with different roulette flavours?
-we also wondered if we needed to have it in a bag or could the packaging be a box instead.

We are looking forward to some feedback tomorrow and seeing what others have done because we weren't sure how to trial our packaging ideas.

Here's some inspiration, we want quite a colourful, fun look because it has to appeal to kids as well as adults. However we also really like the idea of seeing the ingredients on the packet

 This was a quick logo mockup of something we could do with every flavour so it wasn't just a picture of an ingredient but something that became a form or shape. We will maybe use this as a base and work a logo from this.

A pattern I drew up of chillis to create an illustrative style for the packaging. I prefer this kind of style as opposed to photos because it seems more free and flexible