Class

Today in class we got into groups and showed our mood boards and received feedback.

I created the mood boards and Hayley baked chocolate chip cookies with 2 that were salt flavoured so we could let people play russian roulette.

We asked our group which one they thought was working the best after we pitched all 3 ideas to them, they said it was a tie between the international biscuit and the roulette biscuit.
When people tried the cookies someone got a salt biscuit and it was interesting to see bonding take place in this group through the experience, someone else wanted to try to salty cookie out of curiosity and so did I.
Food always brings people together and this really proved it for us, which is when we realised that we wanted to do the roulette biscuit because it seemed so playful and it seemed like it had a lot of potential.

We then went away and re-thought our pitch, which included the sentence:

People are more experimental with their food and want a unique experience. Our biscuit range will give an experience that creates social fund and laughter that brings people together.

We'd like to work on that statement but it's definitely a good start.

Our group voted our idea the strongest so it was presented back to the class. I felt really proud about this but also nervous as always because ideas are always judged and there's always that chance of them being shut down. However some great feedback form the tutors and class made us think about our flavours, how many biscuits would be bad and good, who our target audience is, maybe not naming it russian roulette if it's aimed for kids as well.

The flavours and target audience are linked, because chilli flavour for example is not a kids flavour but if you put it with a biscuit and dark chocolate, it suddenly seems  almost a unique possibly delicious flavour that adults could enjoy.

We now need to go away and do some more swot type analysis on our brand because we didn't do enough in the first week to inform our packaging. After this analysis we will begin to brainstorm and create many iterations of the packaging for next weeks class.