Back of Packet

I'm wondering if we need more colour or something else pictorial on the sticker as it looks a little bland, need to work on the context of the blurb as well, maybe something shorter and more to the point, less waffely

If we go with the devil horns for the front of the cookie, this would be cool on the back and then the tail could act as an arrow that points people to the nutritional info from the ingredients, instead of the website. 

Bag templates

I like this last one, thinking mate we could just add a flap to fold over, remove the holes, or we could just fold it over at the top (in a nice way) and make a sticker to hold it down. 

Going further

Refining all the possibilities :

If we used patterned paper and then a white sticker over the top with the info on it

Packaging Development

Playing around with the type to see what looks best:

Bit of packaging, playing on the idea of one is bad, like roulette with one being the loaded bullet:

I want to have some sort of pattern or colour and this is one idea of two that are very different that I want to explore

The different types of cookies for the front, could have a picture with the red drawn on. Idea was like a child when they doodle or draw on something, makes it softer and friendlier, more child like also.

Iterations of the packaging:

I don't like the pattern at the top, doesn't fit with the rest of the packaging

I like the brown strip, but might need something other than white space, a pattern maybe

getting rid of the red dot, doesn't serve a purpose and looks weird

Put a pattern in the background so it's not just white, somehow hint at the game in the bar?

Added a side bubble saying 'the game you eat' so people know it's a game with food still wanting to play with pattern so I made this to be in the background, chocolate squares with chilli pieces every so often, would change through the range depending on the flavour

Tried it at different opacities and sizes. Better on lower opacity becomes less busy and more subtle, don't want it to take over the packaging, unless it was a sticker for packaging label

Quick sketches

I've jut gone for a simple pattern idea that we could use to get across the idea of the flavours and the one gross bikkie. 

Excuse the bad chocolate drawings.

Packet Inspiration

We've been looking at packaging inspiration because we were super lost last week! Here are some examples that we really like and want to follow:

Class

In class we had some great feedback and it was really helpful because we needed people to help us with our idea. We were really struggling because we spent forever coming up with a name for our brand as we were trying to convey so much through the name, but then we realised the packaging can also do that for us.

We got a bit of a telling off from the tutor about how much work we had done, but that was only because the name so sooo tricky and I didn't want to start designing anything until we had come up with a name because that changes everything. For example the packing for 'cheeky monkeys' would be completely different to 'chomp bandits'. So it was really important to me to get the name down first.

We have divided up jobs to be done between us this week, mainly the things to go in the booklet which we have touched on but not to the final extent. I will also be creating heaps of iterations for our packaging, and having a go at testing the different flavours and seeing what reactions people would have to them to have an idea of promotion or attitudes.

Also our product was going to be a box based on the idea of it being a game but then we realised we were moving too far away from farmbake and a bag is so much easier than a box to open, and our box was very big so not an easy thing to store in the pantry or take to a social gathering.

Our packing is heading towards something bright, fun, bubbly, youthful and energetic and we will strive this week to shift gear!