My Timesheet :)

Week One

Tuesday - 12.30 - 1.30

Saturday - 3.00 - 7.00

Sunday - 10.00 - 11.00

Week Two

Wednesday - 6.30 - 11.30

Saturday - 5.00 - 10.00

Week Three

Wednesday - 7.00 - 10.00

Sunday - 7.30 - 12.00

Week Four

Tuesday - 4.30 - 7.00

Wednesday - 6.00 - 12.00

Sunday - 8.30 - 10.00

Week Five

Wednesday - 6.00 - 2.30

Thursday - 8.00 - 10.00

Saturday - 2.00 - 11.00

Sunday - 12.00(lunch) - 3.00am

Monday - 3.00 - 4.30am

Tuesday - 4.00 - 4.00am

Wednesday - 9.00 - 11.00    12.00 - 2.00am

Thursdays Presentation :)

FINISHED THE Dossier

Finally finished the Dossier all by myself!! Now all I have to do is do the presentation, probably by myself  ):

Charlotte's Timeline

I kept a timeline, of how much brand I was doing up until I got sick, just thought I'd include it anyway

Donedonedone

The lights a bit yellow sorry

Presentation Preperation

I have been working on the slides for our presentation and working on a few things we could say with each slide:


Introductory slide:
Who we are, very simple

Big Idea and Macro Trends:

We looked at two macro trends to inspire our biscuit brand. The first was digitalisation which demonstrates how people's perceptions of being social has changed through the development and increasing use of technology. Family and friend game nights are a rarity in most people's social lives because those times are taken over by movies, playstations, nintendo wii or other digital devices. 

The other macro trend we looked at was how people want to interact more with adventurous entertainment. When people eat they don't just want to have a meal, they want to have an experience as well. 

We have merged a response to these macro trends by creating a brand that brings families and friends together in a traditional game sense with the lure of a new tastebud adventure.

Our packaging is vibrant and bold, we wanted to show the audience that they can be brave and try our biscuits. We used imagery of devil horns and tail to show the dangerous side of these biscuits and combining them with the photographs shows they delicious biscuits but with a twist. We didn't want people to be put off by the hidden flavour so we made it more of a side note. 

The back of the packaging has a blurb about our brand as well as the nutrition information, ingredients, best before, and weight. On the side we have a 'proudly baked in NZ' badge and a unsatisfied customer service number. The slogan on the bottom front says 'share risk eat' which gives people instructions on exactly how it works because we want it to be an experience you enjoy with others. 

The exciting colours and patterns reflect the social buzz and hype our biscuits have, if you are having a part or a social gathering don't forget the riscuits!

Our promotion will be a stand in supermarkets that has a young adult woman asking people if they are willing to risk it?

There will be free samples of our cookies, the only catch is that there is an unpleasant flavour hiding in each batch, it gives people a chance to see what experience these biscuits will give them. It will create a thrilling, cheery atmosphere that makes people engage with others and have a bit of fun. 

textshit

with opacity box (on right side)

without

with (10%) 

without

Updated Ones

another update

an update

working on layout, getting it down

PackagingPatterns Done

Choc Chip

Fruit and Nut

Triple Choc

Shortbread

Peanut Brownie

Colour Palettes

Here is the colour palette for our range, the flavours all looked originally very similar because I was basing it on the ingredient, but then we suddenly had two brown flavours for chocolate chip and triple chocolate, and a strange shade of yellow for peanut brownie.

So instead we wanted to make the pattern pop and be fun and energetic so we used brighter colours that had originated from the cookie colours

Here is me trying to work on the colours a bit after Hayley said both farmbake and ernest adams use blue for their peanut and brownie cookies:

deliberating colour for the chocolate chip

I wanted a nice yellow in our packaging to try and balance out the colours in the range but can't seem to find a nice enough yellow that doesn't look dirty

Patterns

Patterned Packaging

With less red triangles I feel like this design could be suitable and work really well.. With each flavour having a different 'sharp'/ 'risky'/ 'dangerous' pattern. This would be for choc chip. If you have a better colour choice for it then hola at me.

beginning of the pattern for the fruit and nut bikkie. 

I changed the colours because the lighter purple wasn't working

Packaging from last night (eugh)

Last night I just got really really stuck. I tried adding patterns and other textures but it felt like too many styles conflicting and I just felt like it was just so BOLD in colour which was really putting me off. From here I asked for some opinions and they told me they preferred the yellow designs I made earlier and that if I could just shoosh it up a bit it would be a lot better.