Week One
Tuesday - 12.30 - 1.30
Saturday - 3.00 - 7.00
Sunday - 10.00 - 11.00
Week Two
Wednesday - 6.30 - 11.30
Saturday - 5.00 - 10.00
Week Three
Wednesday - 7.00 - 10.00
Sunday - 7.30 - 12.00
Week Four
Tuesday - 4.30 - 7.00
Wednesday - 6.00 - 12.00
Sunday - 8.30 - 10.00
Week Five
Wednesday - 6.00 - 2.30
Thursday - 8.00 - 10.00
Saturday - 2.00 - 11.00
Sunday - 12.00(lunch) - 3.00am
Monday - 3.00 - 4.30am
Tuesday - 4.00 - 4.00am
Wednesday - 9.00 - 11.00 12.00 - 2.00am
Thursdays Presentation :)
Thursday, 16 October 2014
Wednesday, 15 October 2014
FINISHED THE Dossier
Finally finished the Dossier all by myself!! Now all I have to do is do the presentation, probably by myself ):
Charlotte's Timeline
I kept a timeline, of how much brand I was doing up until I got sick, just thought I'd include it anyway
Tuesday, 14 October 2014
Presentation Preperation
I have been working on the slides for our presentation and working on a few things we could say with each slide:
Introductory slide:
Who we are, very simple
Introductory slide:
Who we are, very simple
Big Idea and Macro Trends:
We looked at two macro trends to inspire our biscuit brand. The first was digitalisation which demonstrates how people's perceptions of being social has changed through the development and increasing use of technology. Family and friend game nights are a rarity in most people's social lives because those times are taken over by movies, playstations, nintendo wii or other digital devices.
The other macro trend we looked at was how people want to interact more with adventurous entertainment. When people eat they don't just want to have a meal, they want to have an experience as well.
We have merged a response to these macro trends by creating a brand that brings families and friends together in a traditional game sense with the lure of a new tastebud adventure.
Our packaging is vibrant and bold, we wanted to show the audience that they can be brave and try our biscuits. We used imagery of devil horns and tail to show the dangerous side of these biscuits and combining them with the photographs shows they delicious biscuits but with a twist. We didn't want people to be put off by the hidden flavour so we made it more of a side note.
The back of the packaging has a blurb about our brand as well as the nutrition information, ingredients, best before, and weight. On the side we have a 'proudly baked in NZ' badge and a unsatisfied customer service number. The slogan on the bottom front says 'share risk eat' which gives people instructions on exactly how it works because we want it to be an experience you enjoy with others.
The exciting colours and patterns reflect the social buzz and hype our biscuits have, if you are having a part or a social gathering don't forget the riscuits!
Our promotion will be a stand in supermarkets that has a young adult woman asking people if they are willing to risk it?
There will be free samples of our cookies, the only catch is that there is an unpleasant flavour hiding in each batch, it gives people a chance to see what experience these biscuits will give them. It will create a thrilling, cheery atmosphere that makes people engage with others and have a bit of fun.
Monday, 13 October 2014
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